But hiring a professional designer can get extremely pricey-and many freelancers and small business owners just don’t have the budget to pay a graphic designer to bring their logo idea to life. 6 Sales Collateral Tips to Take Your Business to the next Levelīecause your logo is such an important asset, you want it to look professional and well-designed.8 Strategies for Marketing Your Small Business.The key is to develop a logo that rings true to your branding today-and be open to evolving that logo design down the road, if necessary.

Brands change and evolve-and so can your logo. There’s no right or wrong way to design your logo the key is to create a design that feels true to your company as a brand.Īnd keep in mind, that can change! The logo you design today doesn’t have to be the logo you use from now until eternity. A combination of both graphic and typographic elements (like The Walt Disney Company, which includes both the brand name and a graphic of Cinderella’s castle).A graphic representation of the brand (like Apple’s iconic apple graphic).A classic typographic logo (think Coca-Cola).When it comes to logo types, there are a variety of options, like: Your logo will take center stage on all of your brand touchpoints, from your website to your business cards, your packaging to your invoices-and just about everything in between.īecause it’s such a visible part of your brand identity, your logo will be the most recognizable part of your branding-and the single design asset people associate most with your company. What Is a Logo?įirst things first: Before we dive into how to create your logo, let’s cover what, exactly, a logo is and why it’s such an important asset for your business.Ī logo is a design that acts as the face of your company. You’ll soon be well on your way to designing and creating the perfect logo for your business. Let’s take a deep dive into the best tools to create your own logo in 2022. There are a ton of logo creator tools that can help you design a logo that feels unique, on-brand and professional.

So why not take the DIY route and create your own logo? But hiring a designer can get expensive-especially when you’re just getting started in your business. Your logo is the most important part of your brand identity.

Free logo creator tool